GQ

Ca7riel & Paco Amoroso

Ca7triel and Paco Amoroso have created the viral performance of the year. That's quite an achievement in a world where we have a viral sensation every day, where something new comes out every minute that we can't miss and must consume quickly because the next minute something else essential will appear. And there's some truth to that: we live in a digital web from which it's (almost) impossible to escape. However, achieving a truly impactful video, performance, or audiovisual piece that resonates worldwide isn't as easy as it seems. People are constantly trying, but few succeed.

Ca7riel & Paco Amoroso

Ca7triel and Paco Amoroso have created the viral performance of the year. That's quite an achievement in a world where we have a viral sensation every day, where something new comes out every minute that we can't miss and must consume quickly because the next minute something else essential will appear. And there's some truth to that: we live in a digital web from which it's (almost) impossible to escape. However, achieving a truly impactful video, performance, or audiovisual piece that resonates worldwide isn't as easy as it seems. People are constantly trying, but few succeed.